NGM Rating: A-/B+
Restaurant Inspection Rating: A
Location: 29 E. 29th Street, NY, NY 10016
Cuisine: Trendy Pizza Joint
Owner/Chef: Danny Meyer and Nick Anderer (also the chef from Maialino)
When did it open: September 2014
Ambiance: Cool, trendy and bustling with fun. The restaurant fits very well with the sleek look of the boutique Martha Washington Hotel. The restaurant’s dining room is very open when you walk into the lobby and all the tables are filled with the NYC chic enjoying their wood-oven pies. Simple and yet clearly all the rage.
Menu highlights: Tartufato pizza…wow! ‘Tis the season for white truffles after all. Typically, I am opposed to spending $60 for pizza – and yes, I still realize how obscene it sounds – but Marta really did this one right. …and I was out for a celebratory occasion. Melts in the mouth, not too overpowering and a great combination of ricotta, fontina and, of course, those delectable truffles. The chef actually comes out and shaves the truffles table side. That must be where the extra $30 goes! The “pasta” meatballs were also a cool, new concept – fried balls of pasta topped with Marta’s house made tomato sauce and parmesan. Other menu highlights include: the Bruschetta Strappata, Capricciosa Pizza, Mized Autumn Squash and Ice Cream Panino.
What I didn’t get to try: Coppa Cotta Pizza, Patate all Carbonara Pizza and Abbacchio Misto.
Constructive criticisms: It gets really noisy in the dining room. A great sign for a new restaurant, but difficult to hear when you’re trying to have an engaging conversation at your table. The bar area is a little cramped, so I wouldn’t suggest waiting for a table and expecting to have an easy-going drink at the bar while you wait. There is, however, another bar in the hotel’s ground floor so the key may be to put your name down and chill there. Lastly, Marta could also up the dessert game. … not enough optionality in that department.
Best for: A fun night out, checking out a new hot spot, hotel dining, group occasion or you’re in the mood for food as simple as pizza in an environment where you still feel chic and “in the scene.”
Dress Code: The best version of your trendy self. It’s a pizza joint, but it’s an upscale one, and one where patrons dress to impress.
Average Pricing: Cocktails: $11, Appetizers: $13, Pizza: $17 , Entrees: $28, Dessert: $7
Reservations: Marta accepts reservations on OpenTable but it’s already a hard seat to get. If you look online right now through the next 30 days you’ll see a lot of 5 p.m. and 9:30 p.m. slots available. A tell-tale sign that this place has taken off very quickly. Book early or show up and brave the wait times.